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Learn How to Insure Your Success
With A Profitable Marketing Plan

 This is a question that must  be correctly answered whether you're
 into Internet marketing, retail marketing, direct marketing,
 wholesale marketing, real estate marketing
 or whatever kind of marketing.

No matter how good your product or service,
 you cannot achieve maximum success
 without effective marketing. And this begins with
careful, consistent, systematic research.

You never want to assume that you already know all
 about your intended market. You need to do consistent research
to make sure your conclusions are correct.
It will be well worth the effort. And, besides, it’s necessary!

PLUS, by doing thorough research, you will also be able to discover
and take advantage of the weaknesses of your competition’s
marketing efforts. You’ll be able to attract customers/clients
away from your competitors by positioning your business
to meet a need that everyone else is neglecting.

On this page, we’ll give you a brief general outline of what a marketing plan
should include. If you have specific questions about your own particular
situation, just call or e-mail and we’ll get you an answer in a hurry!

Like your business plan, your marketing plan begins with an overview
of your business, but from a marketing perspective.

What Is Marketing?

For the purposes of this discussion, it’s a good idea for us to have the same
understanding of what marketing is. Our 48 years of successful marketing
experience have brought us to a simple definition....

Too many people consider advertising alone as marketing but
advertising is only about 10%  of the process!

Marketing also includes your public image, public relations, customer relations,
customer service, office or store appearance, personal appearance, telephone manners...
well, you get the idea. What follows will give you an insight into what constitutes marketing.

Here’s some of what a good marketing plan should include:

A complete overview of your industry including present day practices
as well as the possibility for future changes.

* What and who is your target market?

* What is total size of your target market?

* What is the current demand for your product or service?

* What market share will you attract?

* What are the trends in your target market
 as to growth and consumer preferences?

* What about trends in product development?

* What’s the growth potential for your business?

* What are the immediate and long-term obstacles facing your business?

* How will you overcome them?

You also want to know how you will be affected by changes in the economy, government regulations, technology in your industry as well as what contingency plans you have for such changes.

Define Your Market

This part of the process is divided into two phases.
The first phase is the old familiar "Target Your Market."

Let's face it. Your product or service will not usually appeal to
 the entire population. You need to narrow your focus
to only those people who would have a need or desire
 for your product or service. Some products and services
have more  than one market and each market
must be appealed to in a different manner.

Once you’ve determined your target market(s), it’s time for your next strategy.
Everybody understands targeting your market.
Very few understand the other half of the marketing equation
 called, "Market Your Target". ( We made it up!)

Once you have defined your market,
 your message must appeal specifically to that group.
You already know that almost all buying decisions are based on emotion
Therefore, you need a powerful message that appeals to the emotions
 of the people  in your specific market.
What benefits or results are they seeking?
What will grab their attention and make them want what
 you’re offering? With the right message, people
 in your market will feel you understand
 their needs and desires and they will
 feel comfortable doing business  with you!

Features and Benefits

In this phase, you want to list every product and/or service you offer.
Then you want to list all the important features of your products or services.
The next step is to list all of the benefits of each feature.

Let’s be clear about the difference between features and benefits.

We’re heard forever that people don’t buy something for what it is (features),
they do buy it for what it will do for them (benefits). In other words, people don’t
buy a shovel for the wood handle and the steel blade. People buy a shovel
because they want a hole in the ground as easily as possible.

To carry the shovel example further, the features would be the width, angle and sharpness
of the steel blade and the hardwood shaft with the steel handle.

The benefits of the shovel would be the comfort of having a long handle
so you can dig a hole without bending over and hurting your back,
the hardwood handle and steel blade will last a lifetime and the
new handle design assures you won’t get blisters.

That’s why the research into demographics and psychographics is so important.
What may be a benefit to one group of people, won’t be important to another group.

Marketing Strategies

Don't just list every marketing and advertising strategy you can think of.
You need to realistically evaluate all the possibilities and then focus on
the two or three strategies that will produce the biggest return on your investment.

If you think this sounds like a lot of work just for a marketing plan, think again!
This is the kind of research you should be doing anyway. And once you've
figured out how much your marketing and advertising is going to cost,
you’ll know how much you can afford to spend
 on various strategies each month.

It’s also important to note that those who wish to grow their businesses
would use a different market strategy than those
 who prefer to remain as they are.

Let’s briefly discuss the components
 of a successful marketing campaign.

     *Advertising

Advertising basically consists of every place you can publish your name.
Business cards, stationery, brochures, yellow pages, classified ads, TV,
radio, display ads, T-shirts, storefront or door signs,  novelty items,
billboards, skywriting, your child's dance recital program and  myriad other media.
 

Through our association with Weboholic.com and AboutSearchEngineRankings.com,
all of our clients are enjoying top-ten search engine rankingsrom their websites.

 If you need a new website
or have one that is not producing the results you want,
 contact us for a FREE consultation to see what you can do
 to have a productive, profitable,
winning website you can be proud of.

 * Other activities

As mentioned before, there are several other aspects
of your enterprise that affect your image and your success.
Such things as customer/client service, customer/client relations,
office or store appearance, reputation, employee attitude.
These are all very important and often overlooked.

     * Branding Strategy

You want to be the "Name Brand" in your field, not "Brand X."
Your goal should be to position yourself and/or your product/service
 in the market in such a way that when the topic of your product/service
is brought up, your name is the one that pops into everyone’s mind.
You do this by many of the activities mentioned above. 

You have to keep your name and/or that of your product or service
in the consciousness of your target market.

And you don’t have to spend a lot of money doing it!

                                                                       
Where Do You Go From Here?
 
Your market is waiting for you! All you have to do
is take the necessary steps to reach out to them
and they will respond in great numbers.
 

Don’t Let it happen to you!

Contact us now for a FREE evaluation of your situation.
The fulfillment of all of your dreams
is just an e-mail or phone call away! Contact us now!

But don’t wait for that. Contact us now
for your FREE situation analysis ($750 value!).

Together, we'll analyze your current situation,
discuss what steps you should take to bring you
all the success you're working so hard for.

Call or email now and avoid the "if only" trap or
worse yet, the "couldawouldashoulda" syndrome!
There's no obligation on our part!

You have nothing to lose except
a lot more success.